Sponsors are an integral and important part of the Detroit Kennel Club benched dog shows. Purina is the major sponsor of the Detroit Kennel Club and is actively involved in the show. The folks at Purina provide canine seminars for the breeders, and interact with the public to answer questions about canine health, nutrition, and pet responsibility. The DKC greatly appreciates the significant role Purina plays in the success of the annual Detroit Kennel Club dog shows.

The DKC is greatly indebted to the support of its sponsors. The Detroit Kennel Club offers a special thanks to each of them in helping to make the DKC shows such a tremendous success: